<div dir="ltr"><div class="gmail_default" style="font-family:arial,helvetica,sans-serif"><p class="MsoNormal" style="margin-bottom:11.25pt;line-height:normal;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial"><b><span style="font-size:30pt;font-family:Georgia,serif;color:rgb(51,51,51)">PhD Position
in Consumer Neuroscience<span></span></span></b></p>

<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial"><b><span style="font-size:10pt;font-family:Georgia,serif;color:rgb(51,51,51)"><span> </span></span></b></p>

<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial"><b><span style="font-size:10pt;font-family:Georgia,serif;color:rgb(51,51,51)">Reference:<span></span></span></b></p>

<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial"><span style="font-size:10pt;font-family:Georgia,serif;color:rgb(51,51,51)"> <span></span></span></p>

<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial"><span style="font-size:10pt;font-family:Georgia,serif;color:rgb(51,51,51)">ERIM PhD RSM 2018 MKT CN<span></span></span></p>

<p class="MsoNormal" style="margin:18.75pt 0cm 11.25pt;text-align:justify;line-height:normal;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial"><b><span style="font-size:16pt;color:rgb(51,51,51)">Abstract<span></span></span></b></p>

<p class="MsoNormal" style="margin-bottom:11.25pt;text-align:justify;line-height:normal;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial"><span style="font-size:11.5pt;font-family:Georgia,serif;color:rgb(51,51,51)">We seek outstanding applicants whose
research interests lie at the intersection of psychology, economics, marketing
and neuroscience and who are interested in studying the brain mechanisms that
underlie judgement and decision-making. Particular interests of our group are
the neural underpinnings of persuasive messaging, social influences on
(consumer) choices, dishonesty, emotion regulation and self-control, and the
role of neurotransmitters and hormones in such decisions.<span></span></span></p>

<p class="MsoNormal" style="margin-bottom:11.25pt;text-align:justify;line-height:normal;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial"><span style="font-size:11.5pt;font-family:Georgia,serif;color:rgb(51,51,51)">For the current project, we are especially
looking for applicants who have experience with innovative EEG or fMRI methods, most
notably multivariate techniques, and who would be interested in
applying these methods to predict real-world consumer choices.<br>
Candidates with a less technical focus and a more general interest in how
neuroscience can inform consumer decision-making are also invited to apply<span></span></span></p>

<p class="MsoNormal" style="margin:18.75pt 0cm 11.25pt;text-align:justify;line-height:normal;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial"><b><span style="font-size:16pt;color:rgb(51,51,51)">Topic<span></span></span></b></p>

<p class="MsoNormal" style="margin-bottom:11.25pt;text-align:justify;line-height:normal;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial"><span style="font-size:11.5pt;font-family:Georgia,serif;color:rgb(51,51,51)">We seek to understand and predict
consumer choice from neural activity in response to money, products, brands and
persuasive messages such as advertising. In particular, we focus on linking
neural measures obtained from individuals to real market choice data. We will
systematically compare the predictive validity of these brain markers to
benchmarks from conventional marketing research and psychophysiological
methods. In general, candidates have a large say in the precise focus of their
project.<span></span></span></p>

<p class="MsoNormal" style="margin:18.75pt 0cm 11.25pt;text-align:justify;line-height:normal;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial"><b><span style="font-size:16pt;color:rgb(51,51,51)">Approach<span></span></span></b></p>

<p class="MsoNormal" style="margin-bottom:11.25pt;text-align:justify;line-height:normal;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial"><span style="font-size:11.5pt;font-family:Georgia,serif;color:rgb(51,51,51)">The preferred methodology is EEG or fMRI, in
particular applying innovative techniques such as multi-voxel pattern analysis
(MVPA) and representational similarity analysis (RSA), as well as neural
reliability (inter-subject correlations in neural activity). Experience with
and interest in applying these advanced techniques is a definite plus. In
addition to fMRI and EEG, we use facial coding, eye-tracking and behavioural
measures in our research. Experience with at least one of these methods is
required.<span></span></span></p>

<p class="MsoNormal" style="margin:18.75pt 0cm 11.25pt;text-align:justify;line-height:normal;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial"><b><span style="font-size:16pt;color:rgb(51,51,51)">How to Apply<span></span></span></b></p>

<p class="MsoNormal" style="margin-bottom:11.25pt;text-align:justify;line-height:normal;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial"><span style="font-size:11.5pt;font-family:Georgia,serif;color:rgb(51,51,51)">For more information about this
position and how to apply, please visit the ERIM website (<a href="https://tinyurl.com/ycfqjbe6">https://tinyurl.com/ycfqjbe6</a>). <span></span></span></p></div><div><div class="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr" style="font-size:12.8px"><font face="arial, helvetica, sans-serif"><span style="font-size:small"><br></span></font></div><div dir="ltr" style="font-size:12.8px"><font face="arial, helvetica, sans-serif"><span style="font-size:small"><br></span></font></div><div dir="ltr" style="font-size:12.8px"><font face="arial, helvetica, sans-serif"><span style="font-size:small">Maarten Boksem</span><br></font></div><div dir="ltr"><div dir="ltr" style="font-size:12.8px"><font size="2" face="arial, helvetica, sans-serif"><br></font></div><div dir="ltr" style="font-size:12.8px"><font face="arial narrow, sans-serif"><font size="2">Associate Professor<b> </b><b>|</b> </font><span style="font-size:small">Erasmus University </span><b style="font-size:small">|</b><span style="font-size:small"> </span><span style="font-size:small">Rotterdam School of Management </span></font></div><div dir="ltr" style="font-size:12.8px"><font color="#999999" face="arial narrow, sans-serif"><span style="font-size:small">Visit: Mandeville Building </span><b style="font-size:small">|</b><span style="font-size:small"> Room T10-09<b> | </b></span><span style="font-size:small">Burgemeester Oudlaan 50 <b>|</b> </span><span style="font-size:small">3062 PA Rotterdam</span><span style="font-size:small"><b> |</b> </span><span style="font-size:small">+31(0)104081471</span></font></div><div dir="ltr"><font color="#999999" face="arial narrow, sans-serif"><font size="2">Mail: PO Box 1738 | 3000 DR Rotterdam | The Netherlands</font><br></font></div><div style="font-size:12.8px"><font color="#999999" face="arial narrow, sans-serif"><span style="font-size:small"><a href="http://www.boksem.nl" target="_blank">Home</a> | <a href="http://www.erim.eur.nl/centres/neuroeconomics/" target="_blank">Lab</a> | <a href="http://www.erim.eur.nl/people/maarten-boksem/" target="_blank">ERIM</a> | <a href="http://www.rsm.nl/people/maarten-boksem/" target="_blank">RSM</a> | <a href="http://www.researchgate.net/profile/Maarten_Boksem" target="_blank">RG</a> | <a href="https://scholar.google.nl/citations?user=12Pq_v8AAAAJ&hl=en" target="_blank">Scholar</a> | <a href="https://nl.linkedin.com/pub/maarten-boksem/54/290/761" target="_blank">LinkedIn</a></span></font></div><div style="font-size:12.8px"><font color="#999999" face="arial narrow, sans-serif"><br></font></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>
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