[Eeglablist] PhD Position in Consumer Neuroscience

[Maarten A.S. Boksem]

*PhD Position in Consumer Neuroscience*



*Reference:*



ERIM PhD RSM 2018 MKT CN

*Abstract*

We seek outstanding applicants whose research interests lie at the
intersection of psychology, economics, marketing and neuroscience and who
are interested in studying the brain mechanisms that underlie judgement and
decision-making. Particular interests of our group are the neural
underpinnings of persuasive messaging, social influences on (consumer)
choices, dishonesty, emotion regulation and self-control, and the role of
neurotransmitters and hormones in such decisions.

For the current project, we are especially looking for applicants who have
experience with innovative EEG or fMRI methods, most notably multivariate
techniques, and who would be interested in applying these methods to
predict real-world consumer choices.
Candidates with a less technical focus and a more general interest in how
neuroscience can inform consumer decision-making are also invited to apply

*Topic*

We seek to understand and predict consumer choice from neural activity in
response to money, products, brands and persuasive messages such as
advertising. In particular, we focus on linking neural measures obtained
from individuals to real market choice data. We will systematically compare
the predictive validity of these brain markers to benchmarks from
conventional marketing research and psychophysiological methods. In
general, candidates have a large say in the precise focus of their project.

*Approach*

The preferred methodology is EEG or fMRI, in particular applying innovative
techniques such as multi-voxel pattern analysis (MVPA) and representational
similarity analysis (RSA), as well as neural reliability (inter-subject
correlations in neural activity). Experience with and interest in applying
these advanced techniques is a definite plus. In addition to fMRI and EEG,
we use facial coding, eye-tracking and behavioural measures in our
research. Experience with at least one of these methods is required.

*How to Apply*

For more information about this position and how to apply, please visit the
ERIM website (https://tinyurl.com/ycfqjbe6).


Maarten Boksem

Associate Professor *|* Erasmus University *|* Rotterdam School of
Management
Visit: Mandeville Building *|* Room T10-09* | *Burgemeester Oudlaan 50 *|* 3062
PA Rotterdam* |* +31(0)104081471
Mail: PO Box 1738 | 3000 DR Rotterdam | The Netherlands
Home <http://www.boksem.nl> | Lab
<http://www.erim.eur.nl/centres/neuroeconomics/> | ERIM
<http://www.erim.eur.nl/people/maarten-boksem/> | RSM
<http://www.rsm.nl/people/maarten-boksem/> | RG
<http://www.researchgate.net/profile/Maarten_Boksem> | Scholar
<https://scholar.google.nl/citations?user=12Pq_v8AAAAJ&hl=en> | LinkedIn
<https://nl.linkedin.com/pub/maarten-boksem/54/290/761>
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